Consumer Research Study
The Consumer Research Study summarizes the findings of a survey conducted by Opinion Research Council about current consumer interest and motivational shifts regarding vehicle maintenance. This study includes information on consumer attitudes toward driving behavior, gasoline prices, as well as vehicle upkeep and repair.
Resources
- Introduction
Cover; Table of Contents; Introduction; Background and Methodology; Interpretation of Results
- Management Summary
Management Summary; Management Summary; Management Summary
- Detailed Findings
Detailed Findings; Nearly six in ten people claim their driving behavior has changed due to rising gasoline prives; Further, it is clear that elevated fuel costs have impacted driving behavior; Hispanics are significantly more likely than Asian participants to mention having improved; One-third of the General Population state their driving has already or would change when
- Detailed Findings
The importance drivers plce on dependability, safety and fuel efficiency today is significantly...; Acriss ethnic subgroups, having a dependable and safe vehicle are currently the top motivational...
- Detailed Findings
Two-thirds of the General population report being more aware of the benefits of vehicle...; Seven out of ten consumers believe the benefits of regular vehicle maintenance will improve the...; Understanding that eadhering to vehicle maintenance recommendations may result in better....
- Detailed Findings
More than half of consumers are capable of performing light maintenance and repair jobs, while...; Among ethnic subgroups there were not any notable differences in levels of self repair/vehicle....
- Appendix
Appendix; Just over half of the General population respondents surveyed were female; The average age of drivers surveyed among the General Population was 46. Among the ...; Regional and area residents; Distribution of interviews within regions